ABOUT(ENG)

92 F.C.

1992,

The football players born in this year are known as “Platinum Generation” in Japan.

A number of talents were born in the year, such as Neymar, Götze, Couthinho, El Shaarawy, Isco, Ter Stegen, 

from Japan, Takashi Usami, Yoshinori Muto, Ryo Miayaichi and so on.

92 F.C. is the only football club representing the Platinum Generation in Japan.


For good or bad, this generation grew up seeing only a glorious history of Japan’s football where attending the World’s Cup was no longer remarkable.

How has this affected Japan’s football?

Players are just satisfied with current situations without questioning how things can improve. They just passively wait for others to take action.

In order to make Japan’s football better, we need to start over. We are here to make Japan’s football culture and now is the time to take action and make that change.

They don’t wait for others to reach out because they take action proactively.

"The Platinum makes themselves shine."


92 F.C.

CONCEPT

BRAND

Brand is a value.

92 F.C. will create Japan’s football culture with creativity.


LEARNING

Proactive learning

By getting out of comfort zone, everyone involved in football, such as players, coaches, trainers and even fans will learn what they genuinely want to learn in order to improve Japan’s football. 


ORGANIZATION

Organizations make impact.

Organizations make power.

Power changes the world.




Let's get it started.


Translation by Yoshiki Kasai